professional profile

Creative design professional with extensive hands-on print and web experience; including art direction, design, illustration, video production, photography, department management, staffing, scheduling, budgeting, workflow, restructuring, publishing systems, contracts, redesigns, special projects and print to web transition.

Graphic design, art direction and production for Marin Theatre Company. Design of all theatre publications for marketing, development and education departments; including posters, brochures, postcards, print/web ads and signage. Assign and art direct freelance illustration and photography. Video production for show trailers and in-house videos.

• Extensive experience in design, illustration, art direction and production for print and digital
• Specialization in informational graphics
• Effective problem solver; able to prioritize and manage heavy work flow without supervision
• Organized and detail oriented
• Adobe CC (2015) expert in Photoshop, Illustrator, InDesign, Dreamweaver, Flash, and Acrobat Pro
• Proficient with K4 Publishing System, Adobe Digital Publishing suite and Mag+
• Proficient in HTML, (X)HTML, HTML5, CSS, and CSS3 markup
• Working knowledge of Javascript, jQuery, Actionscript, Wordpress and PHP
• Extensive experience in color correction, retouching and scanner operation
• Film and digital studio still-life photography experience
• Video production; editing, motion graphics and animation skills
• Final Cut Pro X & Adobe AfterEffects proficient user
• Apple Keynote, Adobe Camera Raw, Filemaker Pro, Microsoft Word, Excel, and Powerpoint
• Soundtrack Pro, Logic Studio, Reason, Live
• Lightwave 3D, Carrara Pro, Poser 8


March 2012 - present Marin Theatre Company Graphic Designer
2003-2011 PC World Magazine Deputy Art Director
2003 Palm Springs Life Magazine Art Director
1997-2001 PC World Magazine/ Graphics Director
1991-1995 PC World Magazine Senior Designer/Infographics
1990 Antic Magazine/AmigaPlus Magazine Art Director
1988-1991 Studio Blue Angel Photographer
1985-1990 InfoWorld Magazine Graphics Editor/Art Director

1995-2010 Berlin Design
Freelance illustration, infographics, photography and web design. Clients: Mother Jones, Consumer Reports, Palm Springs Life, Business 2.0, Streaming Media, IBM/Lotus, Time Inc., U. S. News & World Report, Forbes, New York Times Custom Publishing, Fortune, Addison Wesley, Smithsonian, Success, Entrepreneur, AdWeek, Money, Information Week, Publish, McGraw-Hill, ComputerLife, 3-D Design, Profiles, NetGuide, Windows Sources, Profit, Smart Money, Scuba Diving, Beyond Computing, Windows, Computer Currents and New Media.

1976-1980 San Francisco State University
Undergraduate studies in marine biology and animation (90 units).

Additional studies; California College of Arts and Crafts Oakland (animation), University of California Berkeley (biology), Academy of Art College San Francisco (illustration and filmmaking), School of Visual Arts New York (illustration), Bay Area Video Coalition (video production), Berklee College of Music (music production and theory).

2008 Society of Publication Designers Merit Award for “Design; Entire Issue”. Numerous art direction and design awards from 1992-2010, including SPD, Ozzie, PRINT Regional Design Annual, HOW Magazine, West Coast Art Director’s Club, WPA Maggies, Neals, and ASBPEs.

Available on request.

web design

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Cell: 415-533-9700
Email: jeffberlin (at) jeffberlindesign (dot) com

Address: 301 Richardson Street #1
Sausalito, California, 94965